Manchester model Matt Peacock has opened up about why losing his hair made him think he’d also lose his career and the pressure on people in the spotlight to maintain their looks.
The father-of-one, who has been the face and body of leading global brands, feared his receding hairline would be the end of his livelihood.
Matt, 37, has spent two decades as the face of leading brands including Land Rover, Gigs Eyewear and wine firm Laithwaites as well as a string of television appearances.
But losing his locks left him paranoid on shoots that a gust of wind or having to get his hair wet would expose his secret and spell the end of his career.
The dad-of-one opted for a hair transplant and is now opening up on why he went under the knife.
He said: “Losing my hair had been knocking my confidence for a few years and it was really affecting my day-to-day life.
“I felt so much pressure to look good and keep the modelling jobs coming in to pay my bills and keep a roof over my family’s head.
“Social media can be a big problem too, with such an expectation of perfection. We live in such an image-obsessed world.”
He added: “You wouldn’t be able to tell from my social media photos that I was worrying so much about my hair thinning because you only ever see the good side.
“I would be watching television and see a guy with great hair and I would feel jealous, thinking ‘why can’t my hair look like that?’
“The final straw for me was a shoot for a suit brand where I was asked to put my hair in a side parting and I couldn’t because it was so thin.
“I don’t need to worry about a gust of wind or getting my hair wet anymore.”
Matt, who works with the Boss Model Management group, found love with fellow model wife Rachael, who he wed in 2016, and the pair welcomed daughter Lily in 2018.
Matt spent years covering up with angles on social media photos.
He feared a balding pate would mean the phone would stop ringing with modelling gigs until he decided .
Matt underwent Follicular Unit Extraction (FUE) surgery, where clusters of up to five hairs in one unit are removed from a part of the hairline that is healthy.
Tiny slits are then made in the graft area and the units are carefully implanted.
The operation can take up to 8 hours and involve around 3,500 individual grafts.
Matt added: “In the modelling world, if you can get to my age with a full head of hair then you’re probably home and dry and you can expect the work to keep coming.
“But many fellas who are losing their hair either give up their career in front of the camera or else find there isn’t enough work to sustain them full-time.
“I had worked so hard to build my portfolio and my reputation that I wasn’t going to let thinning hair be the end of my career.
“I feel sorry for guys in their twenties who are losing their hair and all they see is perfection on social media, but it’s really not the case.
“Men give each other stick about hair loss but it’s something we all try desperately to avoid
“I know lots of guys in the acting world who use hair fibre spray to mask any balding spots.”
Matt is so happy with the results he’s started wearing his hair longer.
“Which is something I never really used to do,” he said.